As mentioned last week, I’m embarking on the task of designing a whole identity package for modernemotive. True to my word, the process has begun. Unfortunately, I wasn’t able to dedicate a lot of time to it last week, but just the act of exploration really got my creative juices flowing so I’ll be sharing lots more over the coming weeks. While I have a slew of post ideas for this particular topic, words are escaping me right now but they’ll come. They’ll come! Don’t you hate when that happens? Anyway, I digress…

Here’s a sneak peak at the new modernemotive icon. I’ve wanted to introduce a icon for a while and I can now finally strike it off my to-do list. I’m still deciding when and where it will be used but I plan on getting labels printed so that it can be applied to product packaging, mailings etc.

What do you think?