With every package I’ve sent out to a customer, I’ve always included a handwritten thank you note. Often, I try and touch on a topic we may have discussed throughout the transaction process to go that extra step in making it even more personal.
As I gear up to relaunch, I’m exploring packaging ideas and this got me thinking about this innocent little thank you note. I mean, if you’re processing a few orders per day, it’s totally feasible to take a few minutes to write out each note. But what if you’re processing 20+? 40+? Is it still totally feasible then?
To avoid burnt out again, I want to streamline my processes as much as possible. My first step was to outsource my printing. That’s production taken care of. Now I need to streamline the order fulfillment process. My mantra over here is – simplify, simplify, simplify!
So, my question to you is… how important do you think that personalized thank you note is? We don’t expect it from the big box stores when we order. I understand as “small scale” sellers customer service is imperative, but would you think any less of someone if they just included a business card with a simple hand-written thank you on it?
Photo Credit: hellojenuine









