So, quotes are trickling in for my new products. As I feared, the cost per unit for most of them is going to price me out of the market. Even with the FSC Certification (as my printer/materials are FSC certified I can now use the logo), while that allows me to price at a slight premium, it’s still too high for retail in my eyes if I want to wholesale them too. Can I get a bit round of shit applause please? Cheers.
While I’m not giving up yet (I still have calls set up with other printers), this has been a good lesson in planning. I knew from the get go that one product category might not be feasible until I moved my products to off-set printing – I’d be using professional digital presses for now. Yet, I still went ahead and sunk all my design time into them. While I did ask for quotes early in the design stages, I should of been more aggressive and got them sooner. Well, I may of just crashed and burned myself thanks to tunnel vision.
We are 21 days away from my relaunch deadline and only 2 out of 8 new products are currently feasible. Do I have a Plan B no? Am I panicking ever so slightly? Yes. Always have a Plan B folks, always!
Photo Credit: flexgraph
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Hmmm. That’s perplexing. I know you wanted to a printer in the area, but perhaps a printer from outside Toronto may offer a more reasonable price when they’re not paying Toronto prices for their operations. Or, maybe you can barter services, i.e. provide design for their clients in exchange for discounted printing. Or, team up with other ecofriendly designers who are looking for printers. Perhaps with more people involved and promising ongoing business, you can cut a deal/retainer with one printer.
just some thoughts, for what they’re worth.