My long term goals for modernemotive always extended beyond just paper goods. So, as I sit here at somewhat of a crossroads with my company, I’ve been exploring what avenues are currently viable (from a financial and experience perspective) and I began to realize that my innocent little tagline – ecofriendly paper goods – was pigeon holing me. Perhaps more so as requests are coming in for design services beyond what I currently offer. As a result, I’m rethinking my tagline. It’s still important for me to include the ecofriendly aspect. Even though my services will be expanding (more on this another day), I will still be incorporating the eco factor in there when possible.

So, here’s what I’ve come up with so far. I’m inclined to go with the first option.

What are your thoughts? Any other suggestions?

UPDATE: A Twitter friend, Sabine of La Marquise des Anges, suggested the last tagline which I’m kind of liking. I can’t decide!

As mentioned last week, I’m embarking on the task of designing a whole identity package for modernemotive. True to my word, the process has begun. Unfortunately, I wasn’t able to dedicate a lot of time to it last week, but just the act of exploration really got my creative juices flowing so I’ll be sharing lots more over the coming weeks. While I have a slew of post ideas for this particular topic, words are escaping me right now but they’ll come. They’ll come! Don’t you hate when that happens? Anyway, I digress…

Here’s a sneak peak at the new modernemotive icon. I’ve wanted to introduce a icon for a while and I can now finally strike it off my to-do list. I’m still deciding when and where it will be used but I plan on getting labels printed so that it can be applied to product packaging, mailings etc.

What do you think?

Me: “No.”

Yep, a particular stationery designer – *ahem* me *ahem* – doesn’t have a business card. Shocking isn’t it? I can’t tell you how many opportunities I’ve potentially lost due to the absence of this handy piece of paper. Yet here I still sit business card-less. Bad Adele!

I’m sure a lot of designers can identify with the fact that it is soooooo hard to design for yourself. As a perfectionist already, it hits an all time extreme when it comes to hiring myself.

As I’m preparing to contact retailers and other venues to spread the word about modernemotive, I’ve decided to jump in and design a whole identity package for myself. It’ll include letterheads, envelopes, labels, packaging design… the whole shebang. Let the fun begin!

I plan on sharing the process here on my blog so if you don’t hear from me about on this matter within a few weeks, please give me a nudge. I’m hiring you as my virtual Project Managers… sound good? You in?

And while we’re at it, please tell me I’m not the only one missing an important piece of their business puzzle? It feels lonely up in here.

Photo Credit: Kevin Steele

Now that I figured out a new plan of attack for modernemotive I want to go back to basics and start looking at my brand as it stands today. I’m not just talking visual esthetics here (people often assume “brand” means your logo but it doesn’t – more on this later) but how it’s perceived by you. This is where I need your help.

What words/emotions come to your mind when you think of modernemotive and my products?