This Self-Employed Life: Which tagline?

Adele {modernemotive} — Thu, 25 Mar 2010 13:36:54 +0000

My long term goals for modernemotive always extended beyond just paper goods. So, as I sit here at somewhat of a crossroads with my company, I’ve been exploring what avenues are currently viable (from a financial and experience perspective) and I began to realize that my innocent little tagline – ecofriendly paper goods – was pigeon holing me. Perhaps more so as requests are coming in for design services beyond what I currently offer. As a result, I’m rethinking my tagline. It’s still important for me to include the ecofriendly aspect. Even though my services will be expanding (more on this another day), I will still be incorporating the eco factor in there when possible.

So, here’s what I’ve come up with so far. I’m inclined to go with the first option.

What are your thoughts? Any other suggestions?

UPDATE: A Twitter friend, Sabine of La Marquise des Anges, suggested the last tagline which I’m kind of liking. I can’t decide!Popular Posts:

This Self-Employed Life: “Do you have a business card?”

Adele {modernemotive} — Tue, 02 Mar 2010 15:26:34 +0000

Me: “No.”

Yep, a particular stationery designer – *ahem* me *ahem* – doesn’t have a business card. Shocking isn’t it? I can’t tell you how many opportunities I’ve potentially lost due to the absence of this handy piece of paper. Yet here I still sit business card-less. Bad Adele!

I’m sure a lot of designers can identify with the fact that it is soooooo hard to design for yourself. As a perfectionist already, it hits an all time extreme when it comes to hiring myself.

As I’m preparing to contact retailers and other venues to spread the word about modernemotive, I’ve decided to jump in and design a whole identity package for myself. It’ll include letterheads, envelopes, labels, packaging design… the whole shebang. Let the fun begin!

I plan on sharing the process here on my blog so if you don’t hear from me about on this matter within a few weeks, please give me a nudge. I’m hiring you as my virtual Project Managers… sound good? You in?

And while we’re at it, please tell me I’m not the only one missing an important piece of their business puzzle? It feels lonely up in here.

Photo Credit: Kevin SteelePopular Posts:

modernemotive: ecofriendly stationery, paper goods + design» corporate identity

This Self-Employed Life: Which tagline?

This Self-Employed Life: “Do you have a business card?”